http://www.kenniffonline.com/auction-profits-llc/
In case of charity auctions continue to use printed invitations?
Copyright (c) 2010 Red Apple Auctions LLC
When I have time, I like pop over to some of my favorite writers on the non-profit and space technology. You can always learn something.
Heather Mansfield Communications GODDESS eleven o'clock conducted surveys using the Twitter application TwtPoll and she posted the results online, calling it "Nonprofits TwtPoll 11 Results can be used to 2010 planning communication strategies. http://nonprofitorgs.wordpress.com/2009/12/30/11-twtpoll-results-nonprofits-can -Use-to-help-plan-2010-communications-strategies /
One of the questions – and really, one of the answers – it caught my attention. To facilitate reading, I've posted the whole question and the answers below:
4) Donors Attention: Would you rather give $ $ $ to your favorite through organizations: [ http://twtpoll.com/f3em80]
71% The organization's website
13% Input / snail mail
11% online servicing portfolio (as Change.org )
5% A social networking site (like Facebook)
What grabbed me was that 71% – not just a majority, but a huge majority – said they prefer to give through the web page online. Now, of course, this is just a quick survey on Twitter. I do not know how many respondents had. And because it was a survey based Twitter, I can – quite accurately, I think – to assume that the respondents are uncomfortable using the Internet in general and more specifically online tools. (And this population can not be the same demographic that people give to charity auctions.) But seeing that 71% number, I start to think about its application to my niche auction to raise funds.
I wonder if invited to a charity auction actually prefer to register for the event online in the organization's Web site instead of sending in your invitation and verification. Usually recommend that customers always have an invitation available online to complement your printed material. corporate donors often find the online version of the record more useful.
But so far, I've still defended that groups need a printed invitation. It is my opinion that the printed formal invitation has not yet been made obsolete by the "evite.Guests often have expectations about the invitation on the basis of ticket prices. Many still expect to receive their printed, attractive invitation in the mail, especially if the case demands a price more expensive ticket. (Although I prefer the printed version, and I'm a bit of a Techy.)
But this quick survey on Twitter is an interesting data point. Already is the canary in the coal mine certain death foreshadowing traditional mail fundraising invitations – or printed – is still to be seen. But certainly as tech-savvy (or just techno-comfortable) donor age, the electronic version of the invitation charity auction will be used more often, thus saving the planners of the charity auctions printing costs and mailing invitations. These tend to be two of the areas traditionally faces a budget of the auction, thereby reducing costs is a good combination, actually.
About the Author
Award-winning fundraising auctioneer Sherry Truhlar, CMP, BAS runs Red Apple Auctions, a firm specializing in teaching non-profits the techniques proven to grow auction profitability. She offers a number of FREE
auction ideas
on her website, including the popular Auction Item Guide, a meaty compilation of
best-selling auction items
. Sign-up for the Guide at Red Apple Auctions.
Auction Now Group, LLC