http://www.kenniffonline.com/sutter-health-profits/

Kaiser, Sutter embrace social media communication
The post on Facebook warned of a scorcher this weekend. “Are you bikini not ready?” it asked, then directed those who “like” Sutter Health’s page – 1,791 fans at last count – to a blog offering advice about ingrown hairs, warm-weather rashes and other “swimsuit season spoilers.”
The State of Sutter Health 2009